Roxy was launched in 1990 as the women’s line of Quiksilver, becoming the first dedicated female action sports brand. Built for women who surf, snowboard, and live an active lifestyle, Roxy blends performance and fashion across its swimwear, snow gear, and casual apparel. Known for supporting female athletes and events globally, the brand continues to lead with products designed specifically for fit, function, and style in outdoor and boardriding culture.