RVCA (pronounced “Rew-Ka”) was founded in 1999 by Tenore and Hayes as a lifestyle brand that blends skate, surf, art, music, and MMA culture. Known for its “Balance of Opposites” philosophy, RVCA creates functional, minimalist apparel that reflects creativity, individuality, and cultural progression. With deep roots in subcultures and its Artist Network Program, RVCA stands for authenticity and self-expression through every piece.