Billabong was founded in 1973 on Australia’s Gold Coast by Gordon and Rena Merchant, creating durable boardshorts that quickly became a surf essential. Today, Billabong is a global leader in surf lifestyle apparel, known for blending performance, style, and authenticity across its collections. With deep roots in surf culture, the brand supports ocean conservation and coastal communities through initiatives like the Billabong Foundation. Whether it’s for the beach, the board, or everyday life, Billabong represents that magic feeling of living fully, freely, and connected to the sea.